One in four car accidents last year were due to texting behind the wheel. A massive 1.6 million crashes were caused cell phone use, last year alone.
In an attempt to send a message, Volkswagen has put together this video that was played in Cinema’s all around Beijing.
The video shows a group of teens entering a theatre to watch a film. The lights dim and the screen turns on, displaying a video of a man going for a drive. What seems like a boring advert, quickly changes to a scene far too many of us are familiar with. Around halfway through the ad, a system is used to send a text message to every cell phone in the theatre.
People began to look down, when suddenly the car on the screen above them crashes into a tree, suggesting what might happen if they use their cellphones while driving.
Volkswagen says that it’s considering making similar message videos for audiences in other parts of the world.